The LaserSmooth brand is a franchised chain of beauty clinics specialising in non-invasive cosmetic treatments.
They needed to present the advantages of the use of the LaserSmooth equipment and business model to existing beauty salons to enable them to offer expanded services to their customers. Eyelight Design designed the LaserSmooth business identity as well as promotional franchise sales materials. This included the LaserSmooth sales presenter that clearly explained the the advantages of becoming part of the LaserSmooth business The corporate identity designed for LaserSmooth uses a soft, cool and reassuring colour palette, with the logo echoing a smooth feminine curve. |