Corporate identity and brand management
We are skilled at identifying a company's personality and culture and helping our clients to review their target audiences and competitors.
And although new logo designs and redesigns are a large part of this process, it is the successful implementation across different media that can make the difference. We have managed a large number of new identity programme's and are also experienced with working with existing identities. We can also assist with brand and product naming in conjunction with the design process.
We have been providing an affordable design and production services to clients in the Sydney region since the year 2000.
Many of these clients have been using our services since our inception and continue to do so for their ongoing communication requirements.
Below are some of the clients and projects we have produced.
Norwest Orthodontics
Launching in late 2009 NorWest Orthodontics is a state-of-the art orthodontic practice located in the the thriving suburb of Bella Vista. Using the experience Eyelight Design gathered from years of experience working with the Health and Beauty industry we designed the business identity, advertising, promotional collateral practice documents and signage. Even before the practice had completed fit out we had already installed full window advertising and signage and to generate enquiries we provided targeted advertising and an extensive direct mail campaign to all surrounding suburbs.
When this outstanding practice was ready to open its doors all of its patient information collateral was inplace including, folders, wallets, cards, letterheads, referral pads and information sheets.
Fidera
Fidera and FoxAll are associated engineering service companies with offices along the East Coast of Australia. Eyelight supplied a branding solution that closely identified one company with the other without alienating an existing customer base. Providing all corporate identity from the design of the logo and corporate stationery through to product catalogues, capability documents, website design, uniforms and vehicle decals means that Fidera can rely on a consistent identity applied across all of its public collateral.
As with all our clients we are on hand to help out with the implementation of the corporate branding that has been developed. This can be supplying logos and style guides to suppliers or simply providing branded Word files for internal use.
Giaconda
Giaconda develops and licenses innovative and cost effective medical therapies that provide extended survival and relief for patients suffering from serious GI diseases and disorders for which there is no existing treatment that is as effective and safe.
Late in 2005 Eyelight helped to successfully launch Giaconda onto the Australian Stockmarket with a Prospectus that was both visually appealing and expertly produced.
The launch was supported by the management of a direct mail campaign to 5000 addresses Australia wide.
The Giaconda brand was extended and developed with a flexible brand management document that anticipated the developing product range. Eyelight then developed a website and newsletter that carried the Giaconda brand through to shareholders and the general public.
Eyelight continues to work with Giaconda in an ongoing basis maintaining the website, producing Annual Reports, Newsletters and Presentation Aids.
Giaconda's unique identity is based on one of the most recognised painting in the worlds. 'La Giaconda', also known as the Mona Lisa. Read the Wiki entry for Giaconda here.
Tasman Belting
With more than 50 years of experience in the Australasian region, Tasman is regarded as the foremost supplier of conveyor and transmission belting. Being the distributor of world leader Habasit belting products, Tasman combines superior technology with local knowledge to find the right solution for a diverse range of industries.
Eyelight has helped to polish the image of Tasman with development to an existing identity and new product range logos. Eyelight have produced corporate capability documents and product brochures and a web site design for the Tasman CMS.
Understanding the need to expand it's range of products and services Tasman has begun to supply associated products and built it's support services. To help promote 
part of the new Tasman product range Eyelight designed an innovative custom poly display box that holds a roller cut away sample with accompanying brochure. This promotional piece which is shipped to rtemote mining locations throughout Australia is supported by a new Aktiv brand websitealso produced by Eyelight Design.
Shape Clinic
The cosmetic surgery industry is a fiercely competitive one and understandably first impressions among consumers count for a lot. That is why eyelight has worked with many of the leading cosmetic surgery businesses in Sydney.
Working closely with Dr Steven Liew and management team we developed the Shape Clinic and MediSpa Brand, designing all printed and advertising material including signage.
A new website was recently launched and traffic is generated not only by information seeking consumers but also from the Shape email newsletter that Eyelight administers.
Gowrie Sydney
Gowrie Sydney are part of Gowrie RAP Australia, a national network that provides children's services and quality leadership across Australia for early childhood professionals.
The valuable services that Gowrie provide include - Quality children's services, Quality assurance support, Child care & family information, Early childhood information, Professional Development, Vocational training, Indigenous Professional Support Unit.
Eyelight Design worked closely with Gowrie stakeholders to develop a contemporary identity that still reflected the important historical links to Gowries' creation. (Gowrie was established by Lady Gowrie wife to the Governor General Sir Alexander Hore-Ruthven). Collateral material included miscellaneous printed material, promotional conference support and signage.
Whilst working with Gowrie, Eyelight also completed an identity design for IPSU (Indigenous Professional Support Unit) which required the cultural sensitivity needed in incorporating commissioned indigenous artwork into the finished logo.